Category Archives: Start-ups

Gen Z Entrepreneurship: Influencing or Innovating?

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As we move deeper into the 21st century, Generation Z is emerging as a force to be reckoned with in the world of entrepreneurship. Born between the late 1990s and early 2010s, Gen Zers are redefining the future of work, balancing traditional jobs with side hustles, and actively building their own businesses.

The Rise of the Creator Economy

One of the key elements of Gen Z entrepreneurship is the rise of the creator economy. Influencers and content creators have become a dominant force, leveraging their online presence to build successful businesses. CBS News reports that 86% of young Americans aspire to become social media influencers, to as it offers earning potential far beyond traditional paths.

Kylie Jenner, for example, became the youngest self-made billionaire thanks to her successful beauty brand, Kylie Cosmetics. Gen Z entrepreneurs understand the importance of authenticity and have cultivated strong relationships with their audiences, providing them with a unique advantage when building businesses.

Gen Z’s affinity for the digital world is a driving force behind their success. They are digital natives who have grown up with social media, which allows them to easily navigate the online landscape. This has helped them build personal brands and monetize their influence through partnerships, sponsored content, and merchandise sales – The Social Standard and Go Daddy both share profiles of Gen Z entrepreneurs who have made it big as influencers and creators.

However, in my view, being an influencer alone is not enough to create real innovation. I believe the focus on personal branding and the rapid pace of content creation is limiting the depth of exploration into entrepreneurial ventures that address pressing global challenges.

What Sets Gen Z Apart?

Gen Z views entrepreneurship differently than past generations. For one thing, the entrepreneurial landscape has changed, with lower barriers to entry for starting a business, and different views on what is important. Business Insider discusses some of these differences, including:

  • Ease of Starting a Business: Thanks to accessible technology and platforms like Shopify, starting a business has never been easier. What once took months and significant capital to launch can now be accomplished in a matter of days.
  • Data-Driven Decision-Making: Gen Z entrepreneurs utilize data analysis tools to make informed decisions about their businesses. This helps them streamline operations and focus on the big picture.
  • Personal Branding: The concept of personal branding is a strategic necessity for many of this generation’s startups. Gen Zers understand the importance of building a strong personal brand to attract opportunities and partnerships.
  • Acceptance of Differences: Gen Z values inclusivity and diversity, which informs their approach to business and innovation.
  • Kinder, More Socially Responsible Entrepreneurs: Gen Z entrepreneurs are concerned about social issues, the environment, and helping their communities.

The Side Hustle becomes a Necessity

While Gen Z entrepreneurs have numerous advantages, they also face challenges. Many young people juggle multiple side hustles due to financial pressures and the desire for control over their time. This can lead to burnout and the need for balance.

In today’s economy, many Gen Zers feel that a side hustle is necessary for their generation to afford the lifestyle that their parents have attained. Data from the Bureau of Labor Statistics shows that the number of people working multiple full-time jobs has trended up in recent years and hit an all-time high in August 2022, with Gen Z leading the way. A survey by Paychex found that about half of Gen Z are employed at two or more places, as compared with other generations.

Deloitte’s 2022 Gen Z and Millennial Survey found that a third of Gen Z respondents worry about the cost of living above all other concerns, 45% live paycheck-to-paycheck, and more than a quarter said they doubt they’ll retire comfortably. And a Freddie Mac survey found that about 34% of responding Gen Zers said they didn’t think they’d ever be able to afford to buy a house.

Often the side hustle becomes a main hustle, creating necessity-based entrepreneurs versus innovation-based entrepreneurs. In fact, McKinsey postulates that in this economy—in which Gen Z faces higher-than-average inflation, student debt, credit card debt, and high housing costs—Gen Zers are actually looking for nothing more than relatively stable paychecks (rather than chasing the side hustle).

Can Gen Z Change the World?

The big question remains: Can Gen Z entrepreneurs change the world? If the current trends continue, Gen Z’s pursuit of entrepreneurship could lead to tremendous growth and innovation. They have the potential to create disruptor-type companies that challenge traditional industries and bring fresh perspectives to long-standing problems.

However, business failure rates remain high with 50% of small businesses failing within five years according to the Small Business Administration, and not all ventures will succeed. Nevertheless, Gen Z’s ability to adapt, innovate, and leverage digital tools gives them a fighting chance.

Let’s look at the type of innovative ideas that are coming out of places like MIT, and how these startup success stories can influence the upcoming generation of entrepreneurs.

Innovation-based Startups

In my former role as the Executive Director of MIT’s Martin Trust Center for Entrepreneurship, I was very fortunate to work closely with some of the smartest young entrepreneurs in the world.

I saw firsthand how innovation-based startups can succeed with access to proven frameworks, mentorship, and resources that support building impactful ventures. By guiding students from ideation to execution, the center helps transform groundbreaking ideas into successful startups that can address significant global challenges.

Here are a few of the innovation-based startups that I personally worked with as they made their way through delta v – MIT’s capstone program for entrepreneurship.

  • Biobot Analytics analyzes sewage with molecular technologies and AI to provide early warning of population health threats across the globe.
  • Podimetrics develops medical technologies such as the SmartMat, which helps monitor foot health in diabetic patients to prevent complications like foot ulcers.
  • Ori has invented an entirely new type of apartment—one that radically improves the resident experience in smaller spaces by using sophisticated engineering and design.
  • Infinite Cooling’s mission is to develop the cooling tower of the future. They help industrial plants have safer, more reliable, and more sustainable cooling towers by optimizing thermal performance and eliminating cooling tower plumes.​
  • Bloomer Tech focuses on developing smart wearable technology specifically designed for women’s health, such as bras with embedded sensors to monitor heart health.

Innovation-based startups focus on solving significant global challenges through advanced technology and research. These startups prioritize creating groundbreaking solutions to complex problems in health, environment, and other critical fields.

In contrast, entrepreneurial ventures centered around influencers and content creators often revolve around personal branding and monetizing online presence through partnerships and merchandise sales. While both types of entrepreneurship involve creativity and a desire to succeed, innovation-based startups typically involve deep research and development, long-term planning, venture capital fundraising, and a focus on sustainable impact, whereas influencer ventures are often more focused on immediate audience engagement and revenue generation.

As we look to the future, one thing is clear: Generation Z is not content with the status quo. They are ready to take on the world. And, although not every entrepreneur can attend programs like those offered at MIT, I urge today’s generation of entrepreneurs to aim high. Use the resources you have – whether it is taking classes, reading books and articles, finding a mentor, or working with an entrepreneurship coach – and use this information to explore the difference you can make in the world.

An Inside View: MIT’s Intense, Week-long Entrepreneurship Development Program

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MIT beaver mascot

#MITEDP … IYKYK

OK, enough with the acronyms! But MIT’s Entrepreneurship Development Program (EDP) is one of those experiences that has that aura of “if you know, you know.”

It’s a week-long intensive entrepreneurship program run by MIT Sloan Executive Education, and this year MIT EDP included 76 participants representing 19 countries and 6 continents – and the individuals who attend become raving fans. This program is designed for aspiring entrepreneurs, corporate venture officers, startups, and those who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions.

The entrepreneurial spirit runs high during the week. The days (and nights) are long as the teams of five to eight people create a tight bond while working together to create, identify, and evaluate new venture opportunities. Participants regularly describe MIT EDP as inspiring, enlightening, and even life changing. Here are a few comments posted on LinkedIn by this year’s attendees:

  • “An intense deep-dive into disciplined entrepreneurship and venture creation … Lots (!) of pivots, iterations and learnings from our primary market research led us to pitching a SaaS company focused on maximising athlete performance – not the idea we started with and far removed from my biotech day job, but I loved it! Lots of laughs along the way made for a great team spirit and an unforgettable experience. Now time to take the MIT mindset, energy and everything I’ve learned and apply it to mycoBiologics.”
    Fiona Rudkin, mycoBiologics Co-Founder and Managing Director
  • “I am honoured to return to MIT Sloan Executive Education alongside a cohort of ambitious entrepreneurs and founders on a mission to improve the world by accelerating high-growth businesses and creating high-skill jobs for the future.”
    Luis Ibarra, Founder & CEO at eCERTO

  • “When we arrived on day one, we were promised ‘the real thing.’ I nodded politely; it sounded an incredibly American thing to say. Having experienced it however, there’s something quite indescribable about being there … You talk about energy amplification, my Scottish friends will think I’ve gone all American on them, but I struggle to think of a better way of describing it.”
    Andrew Smith, Technical Director, distilling and cask management

  • “Let’s have an impact and solve the big world’s problems through entrepreneurship. Creativity is contagious! The world needs entrepreneurship!”
    David Desplaces, Director, VTLI at The Citadel

This year, my role at MIT EDP was as one of the judges, viewing the program from a different perspective than I have in the past. For three years, I was an instructor and facilitator for the Entrepreneurship Development Program, and it was always refreshing to work with seasoned professionals who are used to delivering results and can bring their life experiences to this program. (Here’s my post from 2020 which discusses some of the details of MIT EDP and its impact.)

My view as a judge was a bit different. Usually, I am involved in sausage making, this time, I was in a position to see how the finished sausage turned out. To take the analogy further, as a connoisseur versus a chef, I appreciated the outcomes of the continual learning process even more.

My perspective as an MIT EDP judge was framed by my own recent entrepreneurial experience. For the past year, I have been running a coaching business focused on energy leadership coaching. Although my prior experience includes navigating two startups through to IPOs, teaching Eship classes at MIT, and serving as director of delta v (MIT’s capstone program for entrepreneurship), applying the lessons of MIT EDP to your own business brings it all into sharp focus.

This time, I pressed a bit deeper to see how the teams thought about their businesses. If they were going to start with an idea, did they apply the key concepts of Disciplined Entrepreneurship to that idea? For example: Who are the first 10 beachhead customers you are going to target? Have you considered the burdened salaries of the team of engineers you are planning to hire? Does this technical solution deliver enough added value for customers over existing approaches to solve the problem?

In the course, the process of learning a concept, applying it, and reinforcing it through coaching is designed to simulate the experience of a startup company seeking funding. As participants are taught in the course, the judges want to understand the assumptions the groups made, and these teams were well prepared by the end of the week. A key concept that I use in energy coaching is “how you show up matters,” and these teams showed up with their best energy.

The final day of MIT EDP culminates in a competition that reflects the MIT “mens et manus” (mind and hand) approach to learning by providing both the theory and reinforcing it with the practical. Ideas in the competition ranged from Urgent Care AI to creating a plug for casks to monitor volume – the ideas were terrific, as was the demonstration in applying the concepts. A dozen teams competed with a 10-minute pitch and a 10-minute Q&A session in the first round. This was then narrowed down to four finalists. I’m not going to call out the winner here, because the stakes aren’t high, and I truly believe that winning is in learning and applying the process with a team you met less than a week before. (But, the lucky winners did get autographed galley copies of new entrepreneurship books from Paul Cheek and Bill Aulet.)

The MIT EDP program fosters entrepreneurial skills and an entrepreneurial mindset among participants, but the lessons apply across the board. Corporate leaders often need to be immersed in an experience where you are learning and applying new ideas in a team with people you just met. The EDP experience made me think of how this intense, immersive type of experience would be ideal for onboarding new employees, helping teams to gel faster, and accepting newer players and their ideas.

So, whether you had the opportunity to attend MIT EDP or not, I encourage you to take the plunge and be open to new experiences. Create a space where you can identify new opportunities, experience different ways to work, learn new skills, and embrace your passions.

If you’re an entrepreneur or corporate leader, and would like to learn more about how energy leadership coaching can help you to recognize your unique energy and harness it to lead more effectively, please reach out.

I hold coaching certifications from both iPEC and ICF.

The Second Lieutenant Advantage: Embracing Collaboration in Entrepreneurship

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Not everyone aspires to be the leader. Some individuals find genuine fulfillment in supporting their teams — stepping into the limelight when necessary, and gracefully stepping back when it’s time for others to shine. In the fast-paced world of entrepreneurship, where the prevailing stereotype often emphasizes the leader persona, there is immense value in fostering a collaborative environment where everyone’s contributions are recognized.

The Happiness in the Shadows

For some, the limelight can be daunting. I, for one, appreciate having my moments but find satisfaction in letting others take center stage. It’s not about avoiding responsibility or lacking ambition; it’s about finding happiness, acceptance, and humility in being part of a team where everyone’s efforts contribute to the collective success.

When I watched the CBS News video, “Sidemen, Backups, and Understudies: Playing in the Shadows,” it really resonated with me. I encourage you to take a few minutes and watch it. The segment features Mark Rivera, Billy Joel’s sideman and saxophone player; retired baseball catcher Erik Kratz, who spent 11 seasons with 14 different major league organizations; and Kayla Pecchioni, a Broadway understudy who often steps into the shoes of the star. These professionals play in the background or are called up when the stars aren’t available — and they all embrace their position as #2.

These very accomplished individuals understand the importance of their role and talent and a humility that allows them to shine even when they’re not number one. One thing that stood out to me was their “team first” attitude. They work just as hard as the superstars to be the best that they can be for the team.

Rivera explains he’s been the frontman, and he feels he has a much better gig now. Katz comments that the lesson is about finding contentment built on a foundation of humility and gratitude. While Pecchioni talks about looking for glimmers and being appreciative of the everyday. While we may not know their names, these team players help ensure their organizations are successful.

The Desire to Belong

In today’s entrepreneurial landscape, people are increasingly seeking to be part of something bigger than themselves. While not everyone can, or wants to, assume a leadership role, we are more dependent than ever on individuals who can step up when needed. However, it’s crucial to do a better job of recognizing and appreciating these contributors beyond just the top leadership echelon.

Entrepreneur magazine advises how leaders can foster a sense of belonging in the workplace, and how this helps employees feel free to be their authentic, true selves, which makes it easier to show up, engage with others, create solutions, and perform well.

In a study cited in the article, a high sense of belonging among employees was strongly linked with a 56% increase in job performance, a 50% decrease in risk of leaving, and a 75% reduction in sick days. For a company of 10,000 people, this could mean annual savings of more than $52 million.

Social belonging is a fundamental need. Entrepreneurial leaders need to remind themselves that the hard-working team members who may be playing in the shadows need to feel included, and as leaders, they should proactively create a workplace of belonging for everyone.

Creating a Culture of Recognition

Not everyone can be a general; not everyone can be a second lieutenant. However, everyone can be recognized for their unique contributions. The key lies in acknowledging the diverse roles within a team and ensuring that each person’s efforts are valued.

When I worked as the executive director of MIT’s Martin Trust Center for Entrepreneurship, I was involved in almost every aspect of the Trust Center and the delta v accelerator, which is the capstone entrepreneurial experience for students at MIT. However, although I was not the face of theCenter or the program, I was the “glue” that held it together. For me, this was a role I preferred, and it gave me the opportunity to make the team and the delta v program shine.

I also played a similar “second lieutenant” role at startups that I helped to grow. I realized that providing direction and support, and letting others lead when necessary, yielded better results than anyone had projected.

Being “on” all the time can be exhausting for some of us. By surrounding ourselves with a collaborative team, we not only get to experience our moments of success but also share in the success of others. This sense of camaraderie builds a strong team spirit and reinforces the notion that everyone is supported. However, the leaders in the organization must recognize all the behind-the-scenes people that are essential to their success.

Balancing Ambition and Contentment to Gain a Sense of Fulfillment

Many individuals today seek better balance in their lives. It’s not a lack of ambition or a fear of challenges; rather, it’s a conscious choice to find happiness in what they do and contribute to a collaborative effort. Recognizing and motivating teams is now more critical than ever, especially in a hybrid work environment where face-to-face workplace connections are not as strong since daily interactions may be limited.

A sense of fulfillment at work goes beyond a mere paycheck. It’s about having the opportunity to step into the limelight, share achievements with the team, and then step back and continue contributing. A culture of mutual respect, where individuals rotate in and out of the spotlight, fosters a positive and supportive work environment.

Another interesting perspective is to look at how different generations view leadership and management positions. According to an article in Business Insider, many Gen Zers are saying “no thanks” to promotions because they feel that doing more work to get promoted is not worth the pay or the accompanying stress.

Work-life balance has become a bigger part of the conversation for this newest generation in the workforce, and bosses need to think about what other incentives might entice Gen Z (born from 1997 onward). Meaningful work, career development, mentorship, transparency, caring leadership, and an entrepreneurial culture are all factors that may motivate Gen Zers more than a bigger paycheck or a promotion.

In any generation, embracing the concept of allowing oneself to learn from others is pivotal. Observing and enabling the growth of team members allows for collective progress. It’s about moving away from the notion that everyone should constantly be climbing the corporate ladder and, instead, recognizing the potential for growth within the existing environment.

Conclusion

In the ever-evolving landscape of entrepreneurship, it’s time to break free from the misconception that success is synonymous with leadership. The strength of being a second lieutenant lies in recognizing the power of collaboration, appreciating diverse contributions, and fostering a culture where everyone can shine. In the hybrid world of work, where connections are not as visible, creating an environment that values every individual’s role is not just a strategic move; it’s a necessity for sustained success.

When Entrepreneurship and Antifragility Collide

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Think like an entrepreneur to cultivate creativity and innovation in your role.

As a learning and development (L&D) professional, you may not think of yourself as an entrepreneur, but embracing an entrepreneurial mindset can help you foster creativity and innovation in your organization. Understanding how you can encourage an antifragile approach to deal with internal forces as challenges arise within your company is essential. Connect that to how you show up in your job and how it affects both your own effectiveness as well as co-workers’ effectiveness.

What it is

The pursuit of entrepreneurship in the context of an existing organization is often called corporate entrepreneurship or intrapreneurship – whether it is a for-profit corporation, a not-for-profit organization, a government agency, or any other type of company.

Corporate entrepreneurship is a method used to develop new businesses, products, services, or processes inside of an existing organization to create value and generate new revenue growth through entrepreneurial thought and action. People who see themselves as corporate entrepreneurs are the engines of growth within a company; they are often corporate leaders or develop into leadership roles.

L&D professionals are well positioned to harness their intrinsic entrepreneurial skills to create value in their organizations given their roles entail working with both internal customers and a variety of other stakeholders. Further, the skills, knowledge, and ability L&D practitioners possess can help them solve corporate problems by thinking like an entrepreneur.

How it works

Here’s an example: The operations team at a small technology company in the data analytics space had a major problem – the startup competed against industry giants such as IBM. As the old saying goes, “Nobody ever got fired for buying IBM.” The team leader needed to figure out how the company could compete and get the attention of prospects to have them take the leap of faith to buy from a smaller, unproven vendor.

Operations team members assessed the skills, knowledge, and abilities in terms of how they could take an entrepreneurial approach to solve that problem. The team identified the company’s customers and their compelling needs. Because people were tired of waiting on hold and dealing with multiple customer service representatives who couldn’t solve their problems, the startup began taking a customer-centric approach. The team figured out that one way it could differentiate was by gearing all its operational decisions toward how to best serve the customer and provide an excellent customer experience.

The operations team simplified the process for the customer – from being able to always talk to a knowledgeable person to easy, one-page contracts – which helped the business succeed. As the company grew from a startup to a more established business, customers still valued and encouraged the founders’ entrepreneurial spirit and mindset. The happy ending to this story is that IBM acquired the company after seeing the value it provided to customers.

Guidelines

As corporate entrepreneurs start activating their ideas, they should aim small so that if they succeed, they can build on that success; if they miss, they may learn even more from that experience, which will help in the future.

Corporate entrepreneurs should also look to cultivate an antifragile mindset, a concept taken from Nassim Nicholas Taleb’s book Antifragile. His premise is that many things in life benefit from stress, disorder, volatility, and turmoil — they not only gain from chaos but need it to survive and flourish. To be antifragile, individuals must bend but be strong enough not to break.

In a talk by GE Ventures CEO Sue Siegel to entrepreneurs at the Massachusetts Institute of Technology, she said, “The pace of change today is the slowest it will ever be.” People with an entrepreneurial and antifragile mindset can prepare themselves and their organizations for rapid change and disruption. They get stronger in the face of adversity.

Results

The outcomes of corporate entrepreneurship will be evident once individuals start thinking like an entrepreneur and moving forward with this mindset, which opens up a world of possibilities – such as IBM acquiring your startup business. Set a vision and create a team of people with credibility and a good understanding of the problem you are trying to solve.

One of the biggest obstacles is overcoming initial inertia. The do-nothing strategy tends to be easier for corporate employees than embracing change. To combat this, align yourself with employees who have a compelling reason to change, and educate them on how the new product or service or way of doing things will address their problem.

As Netflix co-founder Marc Randolph, states, “If you are unwilling to disrupt your business, there will always be someone willing to do it for you.” Demonstrate that you are able to stand in the storm and provide leadership as a change agent for your organization.

Checklist

  • What is the problem you are trying to solve? What benefits will it deliver to your customers?
  • Define the problem, quantify it. Can you do primary market research with open-ended questions to validate your hypothesis?
  • Come up with solutions. Does your solution solve a compelling need? Does it make monetary sense?
  • De-risk your solutions. How can these solutions be adopted by your prospects with a low risk to them?
  • Identify a team to help. Success is more likely when you are backed by a team. Entrepreneurship is not a solo sport!

Resources

Disciplined Entrepreneurship,Bill Aulet

Antifragile, Nassim Nicholas Taleb

An Introduction to Start-up Accelerators Around the World, Trish Cotter

Personal Branding and Marketing Yourself, Rita Balian Allen

About the authors

Patricia “Trish” Cotter is an entrepreneurship consultant and coach as well as a past director of MIT’s delta v student venture accelerator program;  patriciacotter76@gmail.com.

Rita Balian Allen is an executive coach focused on leadership development, management training and career development; rita@ritaballenassociates.com.

Note: This article is the property of ATD. It was published August 1, 2023 in TD Magazine:
https://www.td.org/magazines/td-magazine/when-entrepreneurship-and-antifragility-collide

What is Disciplined Entrepreneurship? A Short Overview for the Uninitiated.

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When I recently presented at the Association of Talent Development’s ATD ’23 conference, our session was focused on how to Think Like an Entrepreneur and Foster Creativity in Your Organization. This was geared to help learning & development (L&D) professionals take lessons from entrepreneurship and apply them to their organizations.

One of the topics that we touched upon was Disciplined Entrepreneurship. The Disciplined Entrepreneurship approach was such an important and ingrained part of the entrepreneurship program at MIT, that I had to step back and realize that this was new information to most of the ATD ’23 attendees. (In fact, I’m currently preparing materials to teach Disciplined Entrepreneurship content via a partnership between MIT and Dalhousie University in Nova Scotia.) 

Since I had a lot of follow up questions on Disciplined Entrepreneurship, I thought I’d give a little more background on the approach and how it works in this blog post. Disciplined Entrepreneurship – or DE as we like to call it – is an approach to help you think about how you start to get your product or service to move forward.

This methodology assists the start of an entrepreneurship journey, and Bill Aulet, Managing Director of The Martin Trust Center for MIT Entrepreneurship, has documented this in his Disciplined Entrepreneurship book.  This is a great place to start if you are looking for an accessible and methodical approach to entrepreneurship. (Plus, the illustrations are fantastic!)

Source: Disciplined Entrepreneurship

The focus is that entrepreneurship can be broken down into 24 steps based on six themes. The discipline comes in by following these steps.

Six Major Themes of Entrepreneurship

As you’ll see in the DE map, the themes are color-coded. The six themes are:

  1. Who is your customer?
  2. What can you do for your customer?
  3. How does your customer acquire your product?
  4. How do you make money off your product?
  5. How do you design and test (prototype) your product? and
  6. How do you scale your business?

(This process does not include sales, sales tactics, marketing, raising capital, team building, etc. but if you are thinking about a venture this is a good place to start.)

De-Risking Your Venture

A disciplined approach focuses on de-risking the venture by understanding your customer’s needs and providing value, so they become paying customers. It will help you establish your business and understand how customers are going to find you (along with where you will find your customers). You also need to thoroughly understand how you will make money (renewals, add-ons, etc.).

The book takes you takes you through important steps that are often overlooked – like hypothesis testing and concept validation. It also talks about how you need to focus on designing a prototype or minimum viable product (MVP), as well as how you are going to scale.

People think it is risky to be an entrepreneur. Yet, as discussed in the ATD23 session, an entrepreneur is adaptable and willing to focus on a core group of customers to build the business rather than trying to be everything to everyone.

How do you start?

Start with the first theme—what problem are you solving and for whom? You need to move from concept through qualitative interviews (talk to humans), then quantitative research if required. Find a core group with a message that resonates and a problem you can solve; this is problem research.  

If you start with an open-ended question about what you do on a typical day? Ask open-ended questions (Tell me more? What about that product or service that is going well? What is not? etc.). There is a free e-book online called Talking to Humans by Giff Constable that can help with this. This is a process that continually refines and tests your hypotheses. Your primary market research (PMR) will help you understand your potential customers’ pain points.

Giff also has a book (another short read) called Testing with Humans.  At the end of the problem research, if customers didn’t mention the problem that you are building or providing a solution to, then move on to others, and if you can’t find your core, you may want to revisit your core assumptions.

Once you have a core that has the compelling problem then work with that set to review potential solutions. You then will move to what value they will achieve from your solution so you can gauge purchase intent.  

As you explore entrepreneurship further, make sure you are thinking from a global perspective. My ebook on Startup Accelerator Programs Around the World can help entrepreneurs find accelerator resources, with a focus outside the US.

This blog post presents a quick overview of Disciplined Entrepreneurship that gives a little more information that was possible in my session, but there are many resources for you to delve into further.  For those looking for ideas and ways to potentially introduce entrepreneurship ideas into their corporation, there is a short blog explaining the four models of corporate entrepreneurship and a more in-depth article from MIT on the four models.

More Entrepreneurship Resources

For further reading, viewing, or participation, here are some additional resources on entrepreneurship:

Four Highlights of the ATD’23 Conference

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In May, I traveled to San Diego to present at the Association of Talent Development’s ATD ’23 conference which featured over 250 sessions to educate and inspire professionals in the talent development field.

This is a terrific conference for Learning and Development (L&D) leaders to share insights, research, and best practices, and when my colleague Rita B. Allen, and I learned our presentation was accepted for the conference, we were thrilled. (Rita, author of Personal Branding and founder of Rita B. Allen Associates, has presented at the conference before and says only a small percentage of submitted presentations are accepted, so this was music to our ears.)

Our session, titled Think Like an Entrepreneur: Foster Creativity in Your Organization, aimed to help L&D professionals take lessons from entrepreneurship and apply them to their organizations. This is different from the audiences of entrepreneurs I usually present to. With this audience, there is an opportunity to bring some frameworks that might help foster the entrepreneurial mindset in their organizations or unleash their inner entrepreneur. For that, I am grateful for the opportunity.

Since this message is something that we’d like to share more widely, I’ll be writing blog posts on the elements of our presentation, including disciplined entrepreneurship, an antifragile and entrepreneurial mindset, and energy leadership. Before I dive into those topics, however, I’d like to share four highlights of the conference – and positive messages that I walked away with. These are not in any particular order, other than they build on each other. 

Adam Grant

If you’re not already a fan of Adam Grant, he is an organizational psychologist at Wharton, a best-selling author, and the host of the TED podcast WorkLife. If you don’t follow Adam on social media, I suggest you start – his practical advice on work/life balance is a breath of fresh air. Adam hosted the opening general session, titled Think Again: The Power of Knowing What You Don’t Know. He covered a lot of ground, but three things stood out from his keynote:  

  • Invitations into your network should be given to “disagreeable givers” — blunt people who aren’t afraid to tell you hard truths, but who also have your best interests at heart. An example for those familiar with the Ted Lasso TV series is Roy Kent.  
  • “Unlearning” often focuses on making room for new learning. This lets you address things you are doing that are not servicing you or others. Adam explains it takes courage to unlearn. Unlearning requires the integrity to admit that you were wrong yesterday. Learning is how you evolve. Unlearning is how you keep up as the world evolves.
  • As an entrepreneur, Adam also discussed scientific thinking and its impact on startups. Thinking more like a scientist, having the ability to pivot, individuals with the humility and curiosity to search for information all support entrepreneurship success.
Session capture by Lisa Rothstein

Priya Parker 

Facilitator, strategic advisor, and author Priya Parker presented on The Art of Gathering. Priya presented a new – at least new to me – way of thinking about how you hold meetings and gatherings. She spoke about how these gatherings should be intentional and benefit from setting expectations around the goals of the meeting, party, or gathering. The intent in the design is critical to ensure that both the host’s and guests’ experience is as intended. 

This made me think about how I am designing my summer entrepreneurship classes with MIT/Dalhousie with specific learning content. I do focus on the experience for the students, but the classes are much more focused on the content. This talk offered me a fresh look at hosting and attending events from now on, putting some boundaries around what is acceptable. It works best if you are super-specific about the intention of a meeting (or another event) and specify what you intend to accomplish. Priya recommends starting with a strong opening and closing as opposed to covering logistics. 

Session capture by Lisa Rothstein

Katrina Kennedy

Known to the training community as “the trainer’s trainer,” Katrina Kennedy’s session was titled It’s All About Retrieval and discussed the retrieval of information. She explained that retrieval is more than just recall; retrieval is accomplished in a way that you have context for the information. Learning needs to be varied, spaced, and interleaved. The retrieval practice needs to focus on learning. How many times have you re-read material several times and still not been able to recall the information when it is required?

Rita B. Allen, Katrina Kennedy, and Trish Cotter

Retrieval in practice is what we refer to as “use it or lose it.” If you want to play a piece of music and it is difficult to start, the struggle to learn to play it is actually a “desirable difficult” process that helps you solidify the learning. This isn’t about repetition. It is about spacing and breaking up the learning. In the classes I teach, I use breakouts to discuss further and debrief concepts as well as games to reinforce learning. Still, this retrieval discussion brought both the unlearning and learning of new ways of teaching and the intention to gather for a class together. The most memorable experiences will be those in which you have “desirable difficulty.”

University of Pennsylvania Chief Learning Officer Ed.D. Program

One personal highlight at the conference was the scholarly presentations of University of Pennsylvania Chief Learning Officer (CLO) doctorate graduates. I graduated from this program with an M.Ed. ’13 and Ed.D. ’14 and couldn’t be prouder! I wanted to give a shout out to these amazing presentations by my fellow Penn CLO grads:

  • Dr. Carol Henry (Implications for Practice: Behaviors and Competencies for Future Leadership Development Programs)
  • Dr. Jennifer Neumaier presented her dissertation: A Perspective Study on Cultural Conditions That Enable Social Learning.
  • Dr. Kandi Wiens, is a Senior Fellow and runs the master’s portion of the program at Penn, also presented the Ed.D. program and her research which will be out in her book due out next year, Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work. (Read her recent HBR article on Has Cynicism Infected Your Organization?)

If there was any concern that COVID slowed down the Penn CLO program, it was clear that this was not the case! Applications are up, the strength of diverse cohorts was showcased, and the quality of the research adding to the field of Learning and Development and other areas was on display at ATD ‘23.

In closing, post-COVID travel to a conference can often feel tougher than before, yet the amazing and energized professionals I met, and the concepts discussed at gatherings like this were worth the effort and can unexpectedly warm your heart.

A New Resource for Global Entrepreneurs

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In my mind, entrepreneurs are the “grittiest” types of people around – I’ve been one and I’ve taught entrepreneurship to hundreds of students through the entrepreneurship programs at MIT, including my five years as the director of MIT’s delta v student venture accelerator program, which launches student start-ups into the real world.

“The harder the challenge, the more it builds you up,” explains Leslie Feinzaig, founder and managing director of the Graham & Walker Venture Fund, when discussing the recent Silicon Valley Bank collapse. “The best entrepreneurs I know will face a hundred insurmountable obstacles – and come back for the 101st because they actively believe that with enough time and opportunity, they will come out victorious.”

If this is your mindset, my new ebook was written for you. It is a resource for entrepreneurs as they face challenges unique to start-up founders.

As more people become entrepreneurs, they claim ownership of their future and help to drive the economy of their own country – and potentially global economies as well. Start-up companies fuel world economies and have created a $6.4 trillion start-up economy.

Exploring Start-Up Accelerator Programs Worldwide

During the time I spent at the Martin Trust Center for MIT Entrepreneurship, I was fully immersed in a wide variety of innovative technologies and start-ups – including working with students who had come to MIT from all over the world. I also traveled to various countries to present and share our insights on entrepreneurship and to gain knowledge from programs abroad. And while there are many programs to support entrepreneurs in the United States, I realized that start-up founders from other countries have fewer resources available to guide them.

That planted a seed in my mind to create a guide for entrepreneurs who may be exploring ways to start their own businesses, especially in countries outside the U.S. In my current role as an entrepreneurship consultant and coach, I’ve taken on a project to develop this resource. I also hope this ebook serves as a resource for global accelerators, governments, and other stakeholders as well.

Global Venture Funding Activity

According to data compiled by Crunchbase, global venture funding in 2022 totaled $445 billion — 35% lower as compared to 2021, but $100 billion more than invested in 2020. Regionally, the U.S. secures most of this investment at nearly 50%, followed by China (10%), the U.K. (6%), and India (5%) based on Dealroom data.

Some entrepreneurs may think that they need to be in the United States because of the amount of investment money here, but we’re seeing more money flow to other regions as well. Today, there are lots of options for entrepreneurs globally. Often, students I worked with at MIT realized they needed more time to get the required product fit and build the company with customer feedback. The growth of accelerators worldwide provides options if they decide to leave the U.S. and grow their companies in another part of the world – whether it is their home country or a region that is a good launching pad for their product or service. This growth of accelerators, government support, and growing entrepreneurial communities worldwide can provide entrepreneurs with this needed support.

Diversity, thought leadership, and collaboration all work together to make the global ecosystem of entrepreneurs a much richer place. I hope that the information I’ve collected about entrepreneurship around the world and how different countries support their entrepreneurs is helpful in your pursuits.

As a note, this ebook is NOT meant to be comprehensive – it is more of a directional guide. It does not cover all regions or all countries in any region. I also realize that entrepreneurial ecosystems are continuously evolving, so new information will always be coming to light. To that end, I’ve published this ebook under a Creative Commons license – I am open to other contributors who want to add to this resource from here – please feel free to reach out.

Take the Next Step to Entrepreneurship

If you are a student, an entrepreneur, an entrepreneur-to-be, or you work in an accelerator or government that is working to encourage entrepreneurship, I hope this ebook provides you with insight and resources to explore entrepreneurship further in a global sense!

Download the PDF ebook:

 An Introduction to Start-Up Accelerator Programs around the World

This free ebook was designed to be shared – you don’t even need to fill out any forms to gain access.

In the face of Massive Layoffs, why should I work with an Energy Leadership Coach?

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People in today’s workforce face stress – and lots of it. Layoffs, quiet quitting, a general sense of pandemic fatigue, and recessionary pressures are hitting all of us.

For corporate leaders, this stress is multiplied. Leaders are dealing with teams that are unmotivated and exhausted. In some organizations, leaders need to cut positions and continue to drive the business forward with fewer resources. Paradoxically, in other companies, there are open positions that are difficult to fill, and existing team members are stretched thin.

Burnout is real, and whether your company is primarily working from home, returning to the office, or trying a hybrid model these days – you are likely facing challenges and trying to figure out what works best. (Of course, some industries such as healthcare never had the option to work from home and the stress of these workplaces can be off the charts.)

What can we do about it? This article is about Energy Leadership™ and how you can use your energy to show up every day as your best self.

What is Energy Leadership?

Your life experiences significantly impact how you perceive things. This affects your energy in different situations. Although you may not be aware of it, you may be realizing less than your full potential at work, at home, or in social situations. 

Energy Leadership refers to both a particular and unique form of leadership, and to the process of leading energy so that it works for you, rather than against you. By learning and applying the principles and concepts of Energy Leadership, you can increase your ability to shift your own energy and the energy of those around you. When you do that, you will help inspire and motivate yourself and others, feel a greater sense of purpose, get more done with much less effort and stress, and constantly attract positive and powerful people and success to you.

If you manage people, an entire team, or a whole organization, your responsibility – and ability to influence the energy of that group – grows. Every interaction presents the opportunity to lead and have a positive impact on others. You not only need to show up with your best energy, but you need to motivate your team to recognize and harness their own energy.

That’s where Energy Leadership Coaching comes in.

How is Energy Leadership Coaching Different from Other Types of Coaching?

Many people are familiar with an executive coach, a career coach, or a life coach – Energy Leadership Coaching is different from all of these, yet it can help you with each of these aspects of your life.

Energy Leadership Coaching begins with an Energy Leadership Index (ELI) assessment, which applies a numerical value to the types of energy you experience in different situations.  It is not a personality test; it is an attitudinal assessment.  We use this assessment as a starting point, and coaching helps you identify where you believe you would like to spend more of your energy to gain the results you want.

You can work with a certified Energy Leadership coach, like me, with over 300 hours of coaching through iPEC, the Institute for Professional Excellence in Coaching. This will help uncover your unique energetic profile and your energetic stress reaction, and how they can be harnessed to reach your specific goals and potentially shift awareness and mindset.

What Types of Energy May be Affecting Me?

You lead with your energy. Everyone has a unique level of energy due to lived experiences. Whether you are a corporate leader or not, your energy is how you lead and influence your friends, family, and colleagues. Everyone has the potential to positively or negatively affect those around them.

As an overview, there are two main types of energy: anabolic and catabolic. Anabolic is typically thought of as constructive, fueling, healing, and growth-oriented energy. Catabolic is typically thought of as draining, resisting, and contracting energy, yet catabolic energy can be helpful for focusing and protecting us when experiencing uncomfortable situations.

Both types of energy serve a powerful purpose. And you determine how to use each type of energy appropriately, either with a thought or mindset, emotion, action, or inaction.

Who Benefits Most from Energy Leadership Coaching?

Anyone who wants insight into where they are spending their energy can benefit from Energy Leadership coaching. It can help you find areas where you can do more of what you want to do and develop strategies to improve energy-zapping situations. 

 Why is this Especially Well-Suited for Corporate Leaders and their Teams?

Executives have developed patterns over time and are often frustrated by certain situations without understanding why. Energy Leadership helps bring issues to the forefront to let you make changes if necessary. How you show up matters and all of the people you interact with – whether employees or family or friends – look at your actions more than your words.  With Energy Leadership coaching, you can identify patterns and learn to model your actions to best harness your energy.  

Can Energy Leadership Help to Build Better Relationships with Remote Teams?

Connections are so key, particularly in a remote situation. Leaders need to consider how they show up to their employees. Are your employees just listening to video calls on mute and not interacting? Are new employees feeling connected to the organization and their teams?  You can create an atmosphere of learning, risk-taking, and opportunities with a foundation of trust and creativity. However, you must understand what motivates you and your employees. 

Improving team dynamics so there is accountability and understanding can significantly improve performance – whether in a remote, in-person, or hybrid situation.  A manager or executive who feels there are barriers in the way of the organization’s creativity and communication can use Energy Leadership to improve interactions. Any time individuals or teams can better understand what is getting in the way of success – and fix the issue — results in a win for everyone involved.

What are the Takeaways?

Energy Leadership can profoundly change your leadership style. It helps you to become more self-aware and realize what messages you are sending, and how you can change this dynamic or shift your leadership style to bring out the best in your team.

Interested in learning more about Energy Leadership Coaching?

Send me an email and I’d be happy to share more information.

Celebrating Our Entrepreneurs

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Photo credit: MIT

It is with fond memories that I watched this year’s MIT delta v Demo Day presentations. Even though I was traveling out of the country, Demo Day generates the kind of enthusiasm and excitement that had me tuning in and watching the passion of these student entrepreneurs. (You can catch the replay of the Cambridge presentation here. The group also presented in San Francisco and New York City.)

MIT delta v Demo Day

Demo Day is an annual event that showcases the culmination of three months of work with the intensive delta v capstone educational accelerator program. Why am I so passionate about delta v? For five years I served as the director of this MIT program – a full immersion into a wide variety of innovative technologies and startups.

This year, watching from abroad, I saw a new cohort of entrepreneurs pitch their innovative and potentially world-changing companies to an audience of MIT students, mentors, friends, investors, and perhaps even customers. Kudos to Executive Director Paul Cheek, Jenny Larios Berlin, and Ben Soltoff, along with the entire Martin Trust Center staff for a successful Demo Day! Like any successful performance, there is an immense amount of hard work and preparation that goes into the final production. Like a proud parent, it was gratifying to pass the torch and see the program grow and move forward.

delta v 10-year Impact Study

In addition to celebrating this year’s delta v entrepreneurs, MIT just released an in-depth longitudinal study of the impact of delta v. I’d like to highlight some of the findings here to show how much this program has meant to the students and their startup companies, the MIT community, and to demonstrate the overall economic impact of the program.

The study was based on 10 cohorts of delta v students who comprised 181 teams. There were 692 participants during that time (67% were MIT students), and 322 of them (47%) responded to the survey. Some of the highlights include:

  • Survival Rate: Since its inception, 61% of delta v projects have become real companies that either continue to exist to this day or have been acquired. (For companies from the past five years of delta v, that number increases to 69%.)
  • Attractiveness to Investors: 63% of all the projects have resulted in companies that raised money.
  • Funding Attracted: The companies that have raised funding to date have totaled over $1 billion, and that continues to grow.
  • Founding Other Companies: Over 130 new additional companies have been created and raised an additional $2 billion beyond the companies started from the projects worked on in delta v.
  • Broader Entrepreneurship Communities: 68 (37.5%) of delta v startups were accepted into external, private/for-profit accelerators, including Y Combinator, TechStars, and Mass Challenge.
  • Connected Community: 83% of survey respondents say they are still in touch with their delta v cohort.

What’s Next for Me?

So, how can we help the next generation of entrepreneurs around the world be successful in their endeavors? Now that I’m working on the “fourth act” of my career, I’m working one-on-one with entrepreneurs and their startups in a consulting and coaching role.

These days I’m also traveling more for both pleasure and business. And, I’m working on an e-book resource on Global Entrepreneurship and Accelerator Programs around the World.

Interested in the e-book? Sign up here and I’ll send you a copy once it’s completed.

How to Hire for Diversity and Reap the Benefits

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Hiring struggles endure as companies try to employ and retain the talent needed to grow their businesses. The Great Resignation (or Great Reshuffle) continues in many industries as people consider new post-pandemic options. While nearly 4.3 million people in the U.S. quit their jobs in January (2022), there were also 11.3 million job openings, according to the latest report from the U.S. Department of Labor. What does this mean for hiring?

In my last blog post, I wrote about how to lead with empathy in hiring and recruitment practices. Part of leading with empathy is to make sure our workplaces are representative of the society we live in by implementing effective diversity, equity, and inclusion (DEI) hiring practices. This post will explore how companies and hiring managers can help make an impact, even when talent may be scarce.

There is much lip service given to diversity, equity, and inclusion, and some companies are making strides, but many companies are not. This quote resonated with me as a goal for DEI initiatives:

“As a society, if we begin to shape our practices around how we treat people, how our work environments are structured, the Great Reshuffle will end,” states Gina Ganesh, VP of People and Culture at Florence Healthcare. Treating all people well is the right thing to do. And hiring diverse candidates drives real progress, including bottom-line business results.

Diversity Drives Business Results

It has been proven that ethnically diverse companies perform 36% better than companies that are not. We’ll dive into that stat in a minute, but first, some important definitions and distinctions when thinking about a DEI recruiting strategy.

  • Diversity is the range of differences that make people unique, both seen and unseen. (Be mindful that diversity includes not only race and gender, but age, ethnicity, sexual orientation, physical disabilities, and neurodiversity).
  • Inclusion is an environment that engages multiple perspectives, different ideas, and individuals to define organizational policy and culture.

Remember, when you hire for diversity, you get the benefits of inclusion.

An important point according to Janet Stovall, Executive Communications Manager at UPS, in her TED talk. “Let’s be clear: diversity and inclusion are not the same things. Diversity is a numbers game. Inclusion is about impact. Companies can mandate diversity, but they have to cultivate inclusion.”  Stovall is also clear that businesses can be a key force to dismantle racism.

McKinsey has done a series of studies on the topic of DEI and the latest study encompasses 15 countries and more than 1,000 large companies. This latest report, titled Diversity Wins shows that the relationship between diversity on executive teams and the likelihood of financial outperformance has strengthened over time.

See original source for all chart footnotes.

McKinsey explored how different approaches to inclusion and diversity could have shaped the trajectories of the companies in their data set and found two critical factors: a systematic business-led approach to inclusion and diversity, and bold action on inclusion.

One Leader’s Story on Building a Diverse Organization

The business case for DEI is there, but it’s not always easy. I’d like to (anonymously) share the story of a friend of mine who was trying to increase diverse hiring his organization.

He was the head of AI software for products at a Fortune 500 company and specifically set out to hire more female engineers. He met with his managers and discussed ideas. He challenged his staff to look through LinkedIn for candidates. He spent one morning combing through LinkedIn and personally wrote 100 cold/semi-cold emails to prospects.

I think it’s important to note that he didn’t delegate it out. From this initial outreach, he received 35 responses, and he reached out personally to all.  Then he interviewed and hired several of these women.  After a period of one year, 20% of his team were women – from less than 5% – and the percentages were still climbing.  

A couple of things had to happen to make this work. He told his staff that they needed to get involved and invest in their networks – both college alumni networks and other networks of friends and past colleagues.  He made it clear that hiring for diversity is key in jobs at every level. He also made sure that candidates met a diverse group of people within the company during interviews.  His staff was taught to follow up with every candidate personally.  These may seem like small things, but they were game changers for both the new employees and the organization’s depth.

Unfortunately, there is bad news here. Two years after this initiative, there was a full reorganization and my friend parted ways with this company. The commitment to hiring for diversity was not sustained, the DEI focus faded within the organization, and progress was lost. I believe that the moral of this story is that enabling real change takes both time and commitment, and awareness is only the first step.

Beyond the Rooney Rule

The “Rooney Rule” – a diversity initiative started by the National Football League that calls for interviewing minority candidates for top jobs – has been adopted by corporate America, but experts believe it hasn’t made much of an impact.

As companies release detailed information about the diversity of their workforces, the data shows that women and people of color are well-represented in the lowest rungs of many company workforces, but there’s often little representation in leadership roles and board positions. When companies adopt a Rooney Rule, they’re pledging to add at least one candidate to their interview pool to increase gender and racial diversity, but that’s usually not enough to foster real change.

To make a meaningful impact, hiring managers should aim to interview a slate of candidates that’s 30% diverse, according to Alina Polonskaia, global leader of the D&I practice at executive recruiter Korn Ferry. Companies could also set a standard of having their executive ranks mirror the gender and race breakdown of the usually much-more-diverse entry-level workforce. In addition, employers should also use the same diversity standards they are applying for new hires to people being considered for promotions.

How Diversity can be Your Superpower

Let’s take a look at a study focused on hiring for B2B sales roles. This study by Forrester, commissioned by Outreach, confirms it is time for us all to commit to diversity, equity, and inclusion. Since sellers are the first point of contact for a company, sales reps must represent the world around them, and organizations must commit to DEI or risk losing revenue and talent.

Sales leaders understand the need for diverse teams; 67% of respondents say it’s important for their team to represent the world around them. However, although sales respondents in North America say DEI is important, they are not ranking DEI efforts over other priorities. Respondents ranked almost every other sales leadership skill before DEI. Yet, customers are demanding diversity now.

A separate Forrester Study on Diversity Drives Sales Success, reports the following metrics:

  • 60% of respondents stated that diversity within their sales team has contributed to their teams’ success.
  • 82% predict that the racial or ethnic diversity of their sales team will be equally or more important in the next two years.
  • 72% believe that DEI will play an equally important or more important role in business decisions in the next two years.

They conclude that companies with strong DEI practices have better-performing sales teams, including higher forecasts, higher conversion rates, and higher sales attainment.

How to Walk the Walk

The Inclusion Solution blog points out, “it’s not just about introducing shiny new initiatives and hiring the first head of DEIBJ (diversity, equity, inclusion, belonging, and justice) — it’s about displaying a real, sustainable commitment to these efforts through financial and human resources deployed over time… not just when the cameras are rolling and the topic is trending.” 

To that end, here are some strategies and ideas on how to walk the walk and incorporated diversity in your hiring to reap the benefits of inclusivity. Some are tactical tips, others are broader, more strategic initiatives gathered from the reports, experts, and sources mentioned in this blog.

  • Focus on developing an equitable talent process, purposely create diverse and inclusive teams, and create development programs for under-represented groups. (Korn Ferry)
  • When conducting campus recruiting, think beyond Ivy League schools and schools you may be personally connected to, and consider Minority-Serving Institutions (MSIs) (Excelencia in Education)
  • A “work from anywhere” environment can foster diversity hires. In an all-virtual environment, there are very few limitations in terms of where to find talent. (Bloomberg)
  • Challenge your definitions of “professionalism” and “leadership” within your organization – and then hire and promote diverse leaders. (Mac’s List)
  • Broaden your lens on DE&I, including embracing neurodiversity. One big benefit of an inclusive work culture is that it fosters diversity of thought, different approaches to work, innovation, and creativity. (Deloitte)
  • Provide education around and try to use inclusive language. (Mac’s List)
  • Training is a good start, but mature organizations do more. Leaders need to model inclusive behavior, and the organization as a whole needs to value and measure progress toward DEI goals. (Forrester)
  • Strengthen leadership accountability and capabilities for inclusion and diversity (I&D). Companies should place their core-business leaders and managers at the heart of the I&D effort—beyond the HR function or employee resource-group leaders. (McKinsey)
  • Enable equality of opportunity through fairness and transparency. Deploy analytics tools to show that promotions, pay processes, and the criteria behind them, are transparent and fair. (McKinsey)
  • If companies want to do a better job of retaining diverse talent, they can’t go back to “business as usual.” It’s time to make work more equitable, and while flexibility is not the panacea, it is a step in the right direction. (Harvard Business Review)
  • Workers overall want to feel like their boss cares about them. Gen Z wants a culture built on mental health and wellness. (LinkedIn)
  • Flexibility is increasingly prized, particularly by underrepresented groups. Leaders who hope to retain top talent and maintain diversity must act swiftly and deliberately to counter the forces of proximity bias. (i.e., if managers spend most of their time working in the office, that is likely to lead to a double standard of valuing employees who also come into the office). (Future Forum)
  • Continue pushing the conversation forward, even if you don’t have all the answers. DEI strategy is an essential element of building a strong business that is able to attract and retain great talent and connect with a diverse customer base. (Forrester)

As you search out new talent, there are a lot of nuances that you need to consider. Your HR team may have guidelines, and you may want to “go with your gut” in terms of what is right, but there are many factors and issues involved. Educate yourself and become an agent for change, dedicating the time and commitment necessary to foster inclusivity for all.